Facebook ad agency
Facebook is one of the platforms that have more active users daily. And even though its reach is said to be declining, it is one of the sites that people use the most. In addition to that, it has become one of the best advertising platforms. That is why having a Facebook ad agency is important.
This is because they can help you get better organic or paid reach.
For a Facebook ad to be successful there are many factors to consider. Some examples are correct orientation and a great image or video.
Why are Facebook advertising campaigns good?
The key to Facebook advertising is targeting as it is one of the best social networks for advertising targeting. Targeting allows you to be very specific about which audience your ad reaches.
Some of the ways you can target your ads on Facebook are:
- Custom Audiences: Allows you to target existing customers or prospects.
- Location: this allows you to target your ads by location (city, state, country).
- Gender: Allows you to target your ads by gender (male or female).
- Interests: Allows you to target your ads by interests (for example, fitness, entrepreneurship, fashion, literature).
- Behaviors: Allows you to target your ads based on past behavior, such as when someone visits your website.
- Connections: Allows you to target ads to people who already like your Page or who have connections who like it.
Types of ads on Facebook
There are two types of ads that can be used on Facebook.
Sponsored Posts
Sponsored posts appear directly in the Facebook newsfeed. Users typically see these ads as they scroll and feature as prominently as posts from nearby friends.
The ad in the right column
The right-column ad appears, of course, in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled like sponsored posts in News Feed. Agencies or marketing specialists often use ads in the right column for retargeting purposes.
Strategies for Writing Good Facebook Ads
Use Facebook targeting to limit your audience, then write to them
To be effective when selling, you must write as if you were writing to one person. That person should be your goal and you should focus all your attention on him and his needs.
On Facebook, you must target a limited and specific audience.
Write different ads for different people
This advice goes hand in hand with segmentation. If customers come to you for a variety of reasons, you shouldn’t use one blanket ad.
An example of this is if you sell clothes for men, women, and children, but you have different audiences and each of them is interested in different things.
For this reason, you should write an ad aimed only at women, another one for men, and so on.
Make sure your ad copy matches your image
Many companies do not have many visual elements on hand. And when it comes time to create an ad there is confusion when attaching the image.
If your copy doesn’t match the ad, it can result in a jarring experience for the Facebook user.
The user is likely wondering what is being advertised in the ad. And therefore, they are unlikely to be clicked and your ad is wasted.
Stay focused on the call to action
When creating an ad, you must have a clear objective. Regardless of what it is, you must have a clear call to action. This is because users who see your ad will know what to do and where to click.
Now that you know some tips, it’s time to put them into practice.
If you need help with your Facebook campaigns, Seedup can help.
We take care of carrying out your campaigns and monitoring them.
Talk to one of our advisors!
Sources: https://www.wordstream.com/blog/ws/2016/06/29/best-facebook-ads